Tag: Post

Design Evolution: Vintage Cereal Boxes

Design Evolution: Vintage Cereal Boxes

Ephemera
For my latest look at how much logos have changed over the years, it's time for us to all take a trip back to our childhood. It's Saturday morning, you've got a whole day of cartoons ahead of you, and you need the right fuel to get you started. What's better than a big bowl of breakfast cereal? Nothing, that's what. So here is a look at how ten of the most iconic brands in cereal looked in days gone by. These are not all the original box versions, just ones that I think you'll find the most interesting. One thing you'll see is that in many cases the iconic mascots you associate with cereal brands -- Sonny the Cuckoo Bird, Lucky the Leprechaun, and -- were not around when the cereal first came out. Grab a spoon and enjoy! Frosted Flakes (Kellogg's, 1951) Lucky Charms (Genera...
This 1955 Post Sugar Crisp Ad Works on Two Levels

This 1955 Post Sugar Crisp Ad Works on Two Levels

Retrotisements
There's a lot to love about this Post Sugar Crisp ad from 1955, not the least of which are the classic '50s bear mascots: But what drew my eye was the gaggle of vintage baseball logos on the bottom. They're actually MLB patches Post gave away with the cereal, and the legendary Ted Williams gives his smiling approval. Here's a closeup view of the logos, featuring the Chicago White Sox, Boston Red Sox, Cincinnati Redlegs, New York Yankees, New York Giants, Milwaukee Braves, Philadelphia Phillies, Washington Senators/Nationals, Baltimore Orioles, Pittsburgh Pirates, Cleveland Indians, Brooklyn Dodgers, Detroit Tigers, St. Louis Cardinals, and Chicago Cubs. That's every MLB franchise from '55 except for the Kansas City Athletics. (click for a larger version)