Tag: Quaker Oats

Design Evolution: Vintage Cereal Boxes

Design Evolution: Vintage Cereal Boxes

Ephemera
For my latest look at how much logos have changed over the years, it's time for us to all take a trip back to our childhood. It's Saturday morning, you've got a whole day of cartoons ahead of you, and you need the right fuel to get you started. What's better than a big bowl of breakfast cereal? Nothing, that's what. So here is a look at how ten of the most iconic brands in cereal looked in days gone by. These are not all the original box versions, just ones that I think you'll find the most interesting. One thing you'll see is that in many cases the iconic mascots you associate with cereal brands -- Sonny the Cuckoo Bird, Lucky the Leprechaun, and -- were not around when the cereal first came out. Grab a spoon and enjoy! Frosted Flakes (Kellogg's, 1951) Lucky Charms (Genera...
Retrotisement: Life cereal

Retrotisement: Life cereal

Advertising, Retrotisements
Faithful Mad Men viewers should remember all the way back to last Sunday's episode, which featured Don Draper making a pitch to win the Life cereal account.  Too bad his idea "Eat Life by the Bowlful" idea didn't win, because the pitch used by Quaker Oats in the early '60s was much more...odd. Mmm mmm, how 'bout those pro-tee-ins!  They sure are most useful. For a more in-depth look at Life's pre-Mikey advertising, check out Eater.