Tag: Ray Kroc

The Secret of McDonald’s’ Success? Not Hiring Women

The Secret of McDonald’s’ Success? Not Hiring Women

History
I know it's kind of a cheap tactic to hold someone accountable for views they held decades ago, when society was very different, but I did a double-take when I read a quote from McDonald's patriarch Ray Kroc. Kroc, in an Associated Press interview published in several papers on September 15, 1959, cited several factors as to why McDonald's was such a runaway success. There were economic considerations such as a simplified menu and no in-store dining, but Kroc also seemed to focus on the type of image the chain should portray and the type of people they wanted working and dining. In Kroc's own words: "We don't allow juke boxes, cigarette machines or phone booths -- and we don't hire female help," he said. "In picking a site we count the churches and schools in the area, rather
The Evolution of Fast Food Logos: Top 10 Burger Chains Edition

The Evolution of Fast Food Logos: Top 10 Burger Chains Edition

Advertising, Featured Posts
I know I'm certainly not the first person on the internet to post a gallery showing the history of fast food logos. But I'll be honest -- a lot of the other ones I've seen have been half-hearted at best, completely lazy and misleading at worst. So here's my attempt to remedy that. Here is my turn at a gallery showing the evolution of fast food logos, featuring the top ten largest chains in America (measured by number of locations in 2010). Dates on some of these logos are estimated, as exact years are difficult to come by for some. If anyone has higher-resolution versions please let me know. #1. McDonald's (est. 1940) The restaurant that became McDonald's was started in 1937 in Monrovia, California by Patrick J. McDonald, and sold burgers and orange juice. In 1940 his sons Maurice and...