Taco Bell was founded in 1962 by Glen Bell, who had owned hot dog stands and other taco stands as far back as 1946. The first Taco-Tia stands opened in the early '50s and were the forerunner of Taco Bell. The first Taco Bell opened in Downey, California on March 21, 1962, and today the franchise boasts over 7,000 locations. As with any of my other logo capsules, dates may not be totally accurate. As is often the case with logos, older logos can stick around in advertising and building design for a while after their official expiration dates. 1962-72 The original Taco Bell logo design had two separate elements -- there was a colorful, blocky wordmark and a festive sombrero/bell sign. This was in widespread use for the first decade of Taco Bell's existence. Despite its first use...
Look up "All American" in the dictionary and you'll probably find this image, as seen on a beautiful Howard Johnson's ad from a 1955 issue of Life magazine. Click on the image for the full-size version on Flickr. This ad has it all pretty much. The cars, the iconic orange HoJo roof, the happy patrons all dressed to the nines. Don't you want to go there right now??? Let's get a closeup of that gorgeous artwork, shall we? (also on Flickr)
I stumbled across this interesting black and white photo on eBay. It depicts what is otherwise a pretty ordinary street scene in North Charleston, South Carolina in the 1960s. But look closer, and you'll see what caught my eye: Yes sir, that is indeed a vintage Burger King sign on the right. Now if you recall from my fast food burger chain logo gallery, the king on top of the burger BK logo was in use from roughly 1957 through 1969. Given the look of some of the cars in the picture, however, I'm going to peg this from the mid-to-late '60s period. If only this were a color photo, that would be oh so sweet. But still, it's pretty cool.
Courtesy the Seattle Municipal Archives Flickr feed, here's a neat shot of a rather ordinary scene. It's Dick's Drive-In Hamburgers on Broadway East. This was taken in 1955, not long after this location opened. Dick's started right around the same period that McDonald's started to take off with their franchise model. Click for a larger version. This location is still open today, and it certainly doesn't appear as if things have changed all that much. There are more trees and the prices are higher, of course, but you can't expect hand-dipped malts to cost 21 cents forever.
This week's edition of Football Friday heads south to the city where the New York Jets and Joe Namath enjoyed their greatest triumph. That is of course where they won Super Bowl III, so naturally the next step was to open a Namath-themed restaurant. Behold -- Broadway Joe's, circa 1969! I'll take a shake and a football hero, please. (All photos by Lynn Pelham of Life magazine.) Related articles Football Friday: What Steve Sabol Meant to Me (grayflannelsuit.net) Almost Ads - Tupperware, 1969 (grayflannelsuit.net)
As much as we (OK, I) like to mock the typical fast food employee for having rather low career aspirations, I know that's kind of unfair. After all, someone has to cook that food and process those orders, right? And it's not like most people in fast food service are looking to make a career out of it. It's just a job. A shitty, smelly, greasy job with terrible wages. But one with awesome employee training films and videos. Speaking of which, let's look at some of those classic employee training videos for various fast food chains and share a good laugh, OK? OK. McDonald's Long the king of fast food, McDonald's has more than 33,000 locations worldwide. All those employees rely on cutting edge, informative and entertaining training films to guide them while working under the glo...
There are many ways to abuse the apostrophe, and this is one of the most annoying. Fortunately this place has really good pizza's.
The world of hot sauce aficionados is a weird one, indeed. While I can't handle anything hotter than regular Tabasco Sauce, I would love to be one of those hot sauce people. Why? Because of the names. Walk into any store or display case full of hot sauce and you'll see some of the wackiest names for their wares. They usually describe, in vivid detail, what will happen to you should you consume what's inside the bottle - a certain truth in advertising that's far too uncommon these days. Case in point: here's the sauce menu from a Mexican restaurant called Amigos, located in Australia of all places. If I didn't know any better I'd say this was a flyer from an S&M club of some kind. Not that I would know what one of those looks like. You know a place means business