Tag: Super Bowl advertising

Commercials I love: LivingSocial Changed My Life (LivingSocial)

Commercials I love: LivingSocial Changed My Life (LivingSocial)

Advertising
And now for something not so completely different. Interestingly enough, my personal favorite Super Bowl ad this year came from a direct competitor of the most offensive. It was also, technically, a “pre-Super Bowl” ad, so many of you may have missed LivingSocial’s tale of transformation: This commercial grabbed my attention immediately. The visuals – from the cupcake to the yoga class to the puppet show - were great, and the final payoff was brilliant. While the humor was based on a somewhat obvious joke of a burly “manly” man transforming into a …beautiful… well, transforming into a cross dresser, it was a bold choice. How many other companies out there are willing to display a move to an alternative lifestyle as a positive thing? It’s a shame that this ad is not getting the at
Commercials I Hate – Tibet (Groupon)

Commercials I Hate – Tibet (Groupon)

Advertising
This one is pretty obvious. While most “controversial” Super Bowl ads of the past have feebly attempted to cross some sort of imaginary line of sexual innuendo à la Go Daddy (another series of ads I hate), Groupon decided to cross a very real line of good taste. The idea seems to come straight out of a Saturday Night Live skit, and that’s the problem. And not just because SNL is a horribly unfunny show at this time, but because that kind of humor makes no sense in a commercial. In the context of a comedy sketch show, the parody is obvious. In the context of the Super Bowl, however, the joke seems very different. Instead of poking a little fun at their own expense, Groupon appears to be making light of the very serious subject of Tibetan suffering. Timothy Hutton’s smug presence d