Tag: Wakefern Foods

No-Go Logos

No-Go Logos

Advertising
I've always considered myself an armchair graphic designer, particularly when it comes to logos. A logo is a really easy and effective way to convey an image about your business/club/whatever. And while I'm all for modern styling, logos are one area where I'm old-fashioned. Too often, companies will update their logo for seemingly no good reason, and it's usually for the worse. So let's take a look at a sampling of logos and emblems, both old and new, and see if my stodgy views are justified. Burger King The original BK logo was simple, yet effective. A nice, quirky little font and the bun halves got the point across. Not as iconic as the golden arches, but still good. The font on the logo was made blander in 1994, then five years later BK unveiled a SLAMMIN' new look: Yeah...