Tag: Wendy’s

The Evolution of Fast Food Burger Chain Logos: The Video

The Evolution of Fast Food Burger Chain Logos: The Video

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I just had so much gosh darn fun putting together my retrospective of fast food burger chain logos that I decided to turn it into a YouTube slideshow. Because some people just love slideshows. And as a special bonus I included audio extracts from vintage TV ads for some of the chains, like McDonald's, Burger King, Wendy's, Dairy Queen, Arby's, Sonic, Jack in the Box, Hardee's, Carl's Jr., and Checkers/Rally's. Enjoy!
The Evolution of Fast Food Logos: Top 10 Burger Chains Edition

The Evolution of Fast Food Logos: Top 10 Burger Chains Edition

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I know I'm certainly not the first person on the internet to post a gallery showing the history of fast food logos. But I'll be honest -- a lot of the other ones I've seen have been half-hearted at best, completely lazy and misleading at worst. So here's my attempt to remedy that. Here is my turn at a gallery showing the evolution of fast food logos, featuring the top ten largest chains in America (measured by number of locations in 2010). Dates on some of these logos are estimated, as exact years are difficult to come by for some. If anyone has higher-resolution versions please let me know. #1. McDonald's (est. 1940) The restaurant that became McDonald's was started in 1937 in Monrovia, California by Patrick J. McDonald, and sold burgers and orange juice. In 1940 his sons Maurice and...
Let’s Talk About the New Wendy’s and Arby’s Logos

Let’s Talk About the New Wendy’s and Arby’s Logos

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This fall has seen a few major changes on the fast food logo front. Venerable chains Wendy's and Arby's both made significant changes to their branding for the first time in decades. While the basic visuals were kept intact, the looks have very much changed. Let's look at the changes in alphabetical order. (image via StockLogos) So what's really changed here is the move from 2D to 3D, and yet another corporation moving to a sans serif typeface. Oh and then there's the new apostrophe, which is supposed to look like something I guess. It's not an offensive change, but I don't really think it's an effective one either. I can understand with those who found the prior logo a little old-fashioned, but there's the right way to modernize and the wrong way. First of all, can we stop wi
A Fast Food Training Video Roundup

A Fast Food Training Video Roundup

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As much as we (OK, I) like to mock the typical fast food employee for having rather low career aspirations, I know that's kind of unfair. After all, someone has to cook that food and process those orders, right? And it's not like most people in fast food service are looking to make a career out of it. It's just a job. A shitty, smelly, greasy job with terrible wages. But one with awesome employee training films and videos. Speaking of which, let's look at some of those classic employee training videos for various fast food chains and share a good laugh, OK? OK. McDonald's Long the king of fast food, McDonald's has more than 33,000 locations worldwide. All those employees rely on cutting edge, informative and entertaining training films to guide them while working under the glo...