With the 2012 National Football League season nearly upon us, now is as good a time as any to obsess once again on one of my favorite topics — logos. So I’m going to offer up my choices for the best and worst team logos for all 32 current NFL franchises. Primary, alternate, and helmet logos listed on Chris Creamer’s outstanding logo website are all under consideration. Today I look at the four squads of the AFC’s West division.
I shared my thoughts on Denver’s classic D logo quite a few years ago, and my opinion remains unchanged. It’s unique, it’s colorful, and it went into one of the great identities in pro sports. And this is coming from someone who places the Broncos in his top 5 most hated franchises.
You remember how horrifying it was the first time you saw Carrot Top after he got all bulked up? Like it was the same guy sort of, but much creepier-looking and full of odd bulges. That’s what I still think when I see this thing.
Kansas City Chiefs
Man it kills me to heap any praise on other AFC West teams, but KC’s whole image is great — current KC arrowhead logo included.
Not horrible at all, but kind of lazy. This is basically the same logo the franchise had in Dallas — they simply replaced a cowboy with an Indian. Kind of ballsy for them to just go ahead and claim most of the Midwest as their own too.
Best logo in sports, or best logo in the history of the universe? The answer is yes.
Seeing anything but the classic silver and black Raiders shield is just weird. This is from the pre-Al Davis era, and you can see that they had the right idea. It just falls short, thanks mostly to the yellow and black color scheme — which was used on their uniforms from these years.
San Diego Chargers
A total win. It’s got AFL heritage, it’s got the powder blue, and it actually has the horse (that’s what a charger really is, for those who don’t know) on it. Bring it back already!
This comes from easily my least favorite period in Chargers history, uniform-wise anyway. I’ve warmed up to the quasi-throwback look from the last several years, mainly because I dig the white helmets.
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