This year for Father’s Day, I’m going to skip the vintage ads in favor of something much more unique. Here are three great pieces of Father’s Day ephemera, courtesy Western Union.

These telegram design templates, which comes from the 1940s and 1960s, are really something else. Funny how the image Western Union most associated with fatherhood in the 1960s was fishing.

Click on any telegram for a larger image. And if you still really want to see some great vintage Father’s Day advertisements, you can check them out here and here.

1949

1962

1965