Sunday, April 5
Shadow

Beautiful Billboards #1: 7 Up Is Canvenient

Here’s a really neat 7 Up billboard ad from the good folks at Duke University Libraries. It touts the soda in can form, and features a really fun typeface and mid-century style drawing of the sun. The one thing I’m not sure of is the date. Take a look:

7 Up billboard ad (1950s?)

Based on the use of the “Fresh Up” and “You Like It — It Likes You” slogans, I’d put this ad somewhere in the early to mid 1950s (not sure where “canvenient” fits in). If I knew the makes and years of the cars seen here I could narrow it down. But regardless, this is one nifty billboard spot.