I’m sure the context for this ad from the May 4-10 edition of TV Guide’s Atlanta edition makes this seem perfectly reasonable. But because I can’t resist a good sight gag, let’s just enjoy this ad for WWLA’s Cracker baseball broadcasts as is.

OK, in the spirit of fairness I will mention that Crackers was the name of Atlanta’s minor league baseball team, and they were part of the rather successful Southern Association. The league disbanded in 1961, which left Atlanta without a baseball team until the Braves moved from Milwaukee in 1966.

As for WLWA-TV (now WXIA) having a sports broadcaster named Bob Boring, I’m not gonna kill that joke with facts.