Riding the wave of popularity brought about by the Batman television show, DC Comics took the opportunity to cash in on the Caped Crusader’s new fan base. One of the more interesting Batman and Robin artifacts from that era was All Star’s Slam Bang Vanilla Ice Cream from 1966. Here are a few outstanding pieces of ephemera related to the ice cream — a well-preserved product box and a large paper ad.

Note that at this point the official corporate name for DC was still National Periodical Publications, Inc.

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