Has it already been a year since my last gallery of vintage Mother’s Day ads ran? Where does the time go? Well, I’m back with another 10 classic advertisements to commemorate that most special lady in our lives — mom.

Of course, the usual suspects are here — flowers and chocolates — but I think this year’s gallery manages to mix things up a bit. I think this is the first time I’ve seen a Mother’s Day champagne ad after all.

Lady Buxton, 1939

Lejon Champagne, 1970

Bell & Howell, 1957

Whitman’s Chocolates, 1946

FTD, 1970

Kentucky Fried Chicken, 1968

AT&T, 1967

General Electric dishwasher, 1969

Pyrex, 1955

Playtex pillow, 1952