Smoke your way to luxury with Raleigh and BelAir cigarettes!

What’s this, another post with cigarette ads? Why yes it is, thanks for asking! Actually there is a bigger reason why I’m posting this — the latest addition to my Ephemera project is now up. It highlights the wonderful merchandise and retro styling found in the 1968 Raleigh/BelAir cigarette coupon catalog. New sections will be published as quickly as I can scan them, so check back here (or on my Facebook page) for updates.

We’ve got four late 1960s ads in this clip, featuring a pair of Brown & Williamson brands — Raleigh and BelAir. The first two ads showcase the kind of natural, easygoing dialogue seen in dozens of commercials like them.

The first BelAir spot was filmed in Palm Springs, California on the Palm Springs Aerial Tramway. Since they’re pushing a menthol brand, the music is appropriately kicky. Then we get right down to business with Raleigh. Two no-nonsense guys on their way to a no-nonsense job, driving a no-nonsense car.

But then they flip the script, and Raleigh gets downright Mod. I don’t know where the hell that guy is walking to, or why he’s walking that way in the first place, but damn that’s a catchy jingle.

Trippy Raleigh cigarette ad (1960s)
Whoa! That's some strong tobacco!

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5 thoughts on “Smoke your way to luxury with Raleigh and BelAir cigarettes!

  1. Robin DeVol Copeland

    Is there anything I can do with these coupons? Besides throw them away.

  2. Margaret

    My mom smoked Raleigh’s & saved those coupons. Too bad we couldn’t redeem them for an oncologist or chemo. She died of lung cancer 2 months ago…

  3. 1950sunlimited

    YAY! How exciting to see the 1968 Raleigh/BelAir Cigarette coupon catalog as it really brings back memories to both myself and my mother! My mother smoked Raleigh cigarettes and collected the coupons out of each pack. I remember watching her go through her catalog (one very much like the one posted…who knows, maybe the same!) and circling the items she was going to order. She did order things and I can clearly remember some of the items! The Green bedspread with the baroque pattern marked letter “A” was in fact the very bedspread covering my parents bed for years until they bought a larger bed and new “bed clothes”*. (*bedding) She ordered a General Electric Iron as well which is pictured on the utility page and marked with letter “Z”! She still owns and uses the very same iron! She remembers receiving a bracelet once as a thank you for ordering gift and a thank you wrist watch another time!

  4. Jim

    I would like to receive a coupon catalog to my home address how can I ? Please send me the information I need to receive one thank you

    1. Chris Holmes

      I got mine from eBay, I’m sure there are more for sale there.

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