From the heady days of Beatlemania comes this outstanding piece of music retail history. It’s a motorized display produced by Capitol Records to promote the Beatles’ new Help! album and movie. It’s basically nothing more than a two-foot by two-foot box with a set of cardboard hands that pops out, but because it’s the Beatles it automatically becomes cool.

Let’s check it out:

If you want to see this neat little promo item in action, check out this video:

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