Tag: Ebony

Coca-Cola’s Contribution to the Civil Rights Movement of the ’60s

Coca-Cola’s Contribution to the Civil Rights Movement of the ’60s

Retrotisements
And now for a little advertising history lesson... The year was 1967, and the American Civil Rights Movement was at its zenith. After years of struggle to seek equality in the United States, African-Americans had won a series of stunning legal and moral victories. What they had not yet won, apparently, was the right to not be imitated by white people in advertising. Huh? Let me set the stage first. Here’s an ad for Coca-Cola that ran in the August 18 issue of Life magazine: OK, so what’s the problem you ask? Well, usually when a company wants to sell their product to different racial or ethnic groups, they use people from those groups. Like these Coke ads from black magazines in the same year: But apparently there was a severe shortage of African Americans with t
Pop Culture Capsule — Michael Jackson 1982 Ebony Magazine Spotlight

Pop Culture Capsule — Michael Jackson 1982 Ebony Magazine Spotlight

Capsules, Music
I came across this while browsing the fantastic Google Books magazine archive, as I am wont to do. It's a special on Michael Jackson from the December 1982 issue of Ebony. Jackson had just released his landmark Thriller album and had contributed the song "Someone in the Dark" to the storybook for the film E.T. the Extra-Terrestrial. The article is clearly from the age when M.J. could do no wrong, and the ugly rumors and innuendo that dogged his professional and personal lives had yet to surface. He was still simply Michael, beloved pop singer on the cusp of mega-stardom. But what's really fun -- and a little sad -- is to look at all the pictures, featuring Michael looking happy and rubbing elbows with the biggest names in entertainment at the time -- Steven Spielberg, Quincy Jones, Dian