For the better part of a century-plus, Coca-Cola has been one of the most recognizable brands in the United States and the world. This is in no small part to the almost incalculable amount of gorgeous advertising images used to sell Coke over the past several decades. From major print and TV ad campaigns to the most unassuming store displays, Coke has had their marketing nailed down for what seems like forever.

In honor of one of advertising’s greatest triumphs — not to mention an American institution — I present here the first of hopefully many ad galleries featuring great Coca-Cola images throughout the decades. This collection features ten signs and displays from the mid 20th century, each in various stages of completeness.

Click on any image for the full-size version.