The Best and Worst NFL Logos (AFC West)

With the 2012 National Football League season nearly upon us, now is as good a time as any to obsess once again on one of my favorite topics — logos. So I’m going to offer up my choices for the best and worst team logos for all 32 current NFL franchises. Primary, alternate, and helmet logos listed on Chris Creamer’s outstanding logo website are all under consideration. Today I look at the four squads of the AFC’s West division.

Previous entries: AFC EastNFC EastAFC NorthNFC NorthAFC South, NFC South

Denver Broncos

Best

Denver Broncos Logo (1968 - 1992)
Denver Broncos logo (1968 – 1992)

I shared my thoughts on Denver’s classic D logo quite a few years ago, and my opinion remains unchanged. It’s unique, it’s colorful, and it went into one of the great identities in pro sports. And this is coming from someone who places the Broncos in his top 5 most hated franchises.

Worst

Denver Broncos Logo (1997 - present)
Denver Broncos logo (1997 – present)

You remember how horrifying it was the first time you saw Carrot Top after he got all bulked up? Like it was the same guy sort of, but much creepier-looking and full of odd bulges. That’s what I still think when I see this thing.

Kansas City Chiefs

Best

Kansas City Chiefs Logo (1972 - present)
Kansas City Chiefs logo (1972 – present)

Man it kills me to heap any praise on other AFC West teams, but KC’s whole image is great — current KC arrowhead logo included.

Worst

Kansas City Chiefs Logo (1963 - 1971)
Kansas City Chiefs logo (1963 – 1971)

Not horrible at all, but kind of lazy. This is basically the same logo the franchise had in Dallas — they simply replaced a cowboy with an Indian. Kind of ballsy for them to just go ahead and claim most of the Midwest as their own too.

Oakland Raiders

Best

Oakland Raiders Logo (1964 - 1981)
Oakland Raiders logo (1964 – 1981)

Best logo in sports, or best logo in the history of the universe? The answer is yes.

Worst

Oakland Raiders Logo (1960 - 1962)
Oakland Raiders logo (1960 – 1962)

Seeing anything but the classic silver and black Raiders shield is just weird. This is from the pre-Al Davis era, and you can see that they had the right idea. It just falls short, thanks mostly to the yellow and black color scheme — which was used on their uniforms from these years.

San Diego Chargers

Best

San Diego Chargers Logo (1961 - 1973)
San Diego Chargers logo (1961 – 1973)

A total win. It’s got AFL heritage, it’s got the powder blue, and it actually has the horse (that’s what a charger really is, for those who don’t know) on it. Bring it back already!

Worst

San Diego Chargers Helmet Logo (1988 - 2006)
San Diego Chargers helmet logo (1988 – 2006)

This comes from easily my least favorite period in Chargers history, uniform-wise anyway. I’ve warmed up to the quasi-throwback look from the last several years, mainly because I dig the white helmets.

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2 Comments

  • Greg

    I’ve been a Bronco fan since 1966…and was embarrassed to call myself one because of their bush league uniforms, colors and above all, that hideous excuse for a logo. I agree that some old, outdated logos have a certain charm about them but the Broncos old logo sure as hell isn’t one of them. I actually prefer the hoaky cartoon football player atop the bucking bronco that served as the team’s symbol before the “D” monstrosity. Sorry, but you have absolutely no design sense.

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